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YOUR GUIDE TO START AN ONLINE BUSINESS: TURNING PASSION INTO PROFITS
PART 1

17.08.2023

INNOVATIVE PRODUCT DEVELOPMENT: FROM CONCEPT TO THE GREAT MARKET SUCCESS
PART 1

17.08.2023

A SMALL INTRO

The enormous impact of the internet goes beyond just communication and information access in today’s sophisticated and interconnected global landscape; it has cleverly changed the very nature of how we conduct business in general and online business as well. In the midst of this transformational wave, the alluring possibility of turning one’s deepest passions into successful internet businesses emerges. The outdated idea that a career is only a means of making money has vanished into the mists of time; in the modern world, a career has developed into a container that holds unique passions, valued ideals, and private objectives. This evolution is not an isolated occurrence, but rather the result of a synergy between technological competence, the wide world of e-commerce, and an unrestrained sea of creativity that fosters an environment where individual interests can easily coexist with business-minded goals. 

You’ll find not just a guide, but an unflinching companion within the pages of this comprehensive manual—a compass guiding you through unfamiliar waters, a mentor offering wise counsel, and an endless well of inspiration kindling the flames of your desire. This story is designed to travel with you as you navigate the challenging process of turning your passion into a successful digital business. Deep insights will be revealed, mysteries will be solved, and depths will be probed with the utmost care and scrutiny at every turn of this voyage, from the conception of a nascent idea to the creation of a magnificent digital brand.

SO, LET’S BEGIN, SHALL WE?

A GOOD WAY MAY BE TO FIND YOUR PROFITABLE PASSION. NOT SO EASY TBH

Your passion is the cornerstone of creating a successful Internet business. Your creativity, innovation, and resilience are all fueled by that contagious excitement, which also gives you the fortitude to overcome any obstacles in your path. So let’s delve more deeply into this fascinating voyage of self-discovery. It’s like going on an inward treasure hunt. What inspires you the most? What pursuits or activities do you appreciate so much that you find yourself losing track of time? What are some things you excel at seemingly effortlessly? These could be pastimes that get your blood pumping, artistic pursuits that make you feel alive, subjects you can ramble on about for hours, or special abilities you’ve developed over time. These are the jigsaw parts that will make up your web business’s framework. But if you read my very first blog post here on the website, I am not 100% sure if following our passion always leads to profit or getting wealthy.

Consider your passion to be the compass that directs you. When you are enthusiastic about something, it’s as if you have a hidden energy source that keeps you going even when things are difficult. It’s what transforms your business into an exhilarating journey rather than just a job. Your enthusiasm becomes the impetus that gives your content, goods, or services a sincere spark that appeals to your target market. As you go through this process of self-discovery, you’re not only laying the groundwork for your internet business, but you’re also getting in touch with a fundamental aspect of who you are that can really shine.

YOUR PASSION AND MAKING PROFIT MIGHT NOT BELONG TOGETHER. TEST THE DEMAND FIRST

However, even while enthusiasm is an essential component, it is not the only formula for success in the world of Internet business. You need to identify the sweet spot where your passion and what people want are most compatible. This leads to the following action, which is to comprehend the market. Imagine yourself embarking on an exploration journey during this period, much like an intrepid traveler looking to survey uncharted territory. Your equipment for this journey? A strong eye for trends and market research.

You’ll be browsing the internet environment, observing what is attracting attention, and solving the puzzles presented by online searches. It’s like listening in on what everyone is talking about. What are people interested in? What issues are they attempting to address? What patterns are appearing? You essentially find chances by noticing these tendencies. These are the areas where consumer needs and your passion can collide. If you want to know more about testing the demand for e-commerce, here you go a nice article about the topic.  Or if you want to get a bit more scientific analysis about determining the demand, Shopify has created the guide for you.

Think of the market demand as the puzzle that needs your passion to fit into and your passion as the missing piece. The magic happens when you put them all together. Finding a balance between what you love and what other people are looking for is the goal here; it’s not about changing your passion to fit what’s fashionable. A strong and long-lasting internet business is enabled by this synergy. It’s similar to finding a novel recipe in which the tastes of your passion and the tastes of the market combine beautifully.

As you go out on this road of market research and passion, keep in mind that each step is a building block. Your tenacity and creativity are fueled by your passion, and knowing the market helps to make sure that others appreciate what you’re doing. This dynamic interaction serves as the framework for your online business, where you’ll create something that’s motivated by what you love and appreciated by the people you want to help.

CREATING A DIGITAL PRESENCE

Your online presence is now a crucial part of both your personal and professional identity in the digital age. It’s essential to be deliberate about how you establish and maintain your presence online as the online environment continues to change. The different aspects of developing a great online presence that accurately represents you and has a good impact are covered in this chapter.

SETTING UP YOUR BRAND

Your personal brand is reflected in your online persona. It needs a distinct definition and goal, just like any successful brand. Asking yourself this question will help you get started. What are your interests, talents, and core values? Your digital identity will be built on the basis of your responses. If you think about one of the biggest companies, or the one of the most popular ones, like, Nike, Starbucks or Netflix, don’t think people love them “just because” their product or service. Of course, this is one of the factors, but they really care about building their brand. Probably you won’t have that big of a budget to spend on brand building, but you can do this organically as well. The importance is consistency and being cautious enough to know, what are your values, you would like to represent. I recommend checking the attached video from Big Think below (in case you cannot watch it, here is the link for that).

Nike original logo
Starbucks original logo image

CONSISTENCY IS ESSENTIAL

We also highlight this point in a separate point because I think people tend to forget how important consistency is. I am pretty sure at some point you would like to jump around from idea to idea or miss on or two posts, may you change your value proposition monthly. I mean, if you are starting, you will experience stages like this, but the earlier you can keep consistency, the higher the chance to build your brand identity. Building a recognizable online presence requires consistency. To make it simpler for people to find and engage with you, use a consistent username or handle across all platforms. Keep your tone and style constant across your content, too. This is not to say that you can’t show off many facets of your personality, but there should be a unifying coherence underneath it all. 

TRANSPARENCY AND ACCURACY

Genuineness fosters trust. Authenticity stands out in a time when content is carefully chosen. Be sincere in your communication, discuss both your accomplishments and failures, and don’t be shy about showcasing your personality. Real individuals, not polished egos, are more relatable. Also important is transparency. If you work by yourself be honest about working with a sponsor or promoting a product. Your listeners will value your candor. Honestly, nowadays this is also required, but you can do much more than that. This is why this website has been created as well. 

We want to show the real life of creating a business, not this “How to get 100k under 2 weeks with our strategy” scams you can find out there. 

There are a lot of valuable, usable business models out there that can generate significant amounts of money, a relatively short period of time, being transparent also means, you don’t fool your audience. 

PARTICIPATING IN YOUR COMMUNITY

Developing an internet presence is a two-way process. Regularly interact with your audience. Answer questions, solicit feedback, and start conversations. Display your appreciation for the community you are creating. Supporting others in your expertise is another aspect of engaging. Be a force for good in your online community by working together and sharing their stuff. Online community building is actually one of the most important elements of your online presence. If you can resonate properly with your followers, if you can be active and even build a two-way communication process, you will see how your audience will appreciate your brand. People nowadays look for authenticity and having a “close” relationship with you makes them think, you really care about your followers. And this is the case, trust me, they will be thankful. 

You can use general social media platforms to start community building, but I also recommend focusing on building discord servers or groups. It also creates a bit of an elite feeling, which is quite nice in terms of marketing factors. You can find more insights from FairForce Consulting on why is it actually beneficial to invest your time and effort into community building. 

MANAGING ONLINE DIFFICULTIES

Probably you haven’t read this point either when you got information about creating an online business or being digitally active. The internet is not always a happy place. Online trolls, antagonism, and criticism are all possibilities. It’s crucial to grow a thick skin and learn when to walk away from conversations that aren’t working. Don’t let unjustified negativity bring you down, although constructive criticism can be helpful. Concentrate on your goals and the impact you wish to have for the better. Especially at the beginning when you don’t have any visitors or followers or even worse when you start growing a bit and then a couple of negative comments, unfollows or pure rudeness come into the comment section. It is easy to say, don’t worry about them, but you will be upset, and you will probably even answer the comment because you are so committed to your project and you don’t let anybody judge your effort. It is our habit of nature, however, there is no wisdom here. 

If you are really committed to your project, you must neglect the negativity from others.

Take the supporting critiques, and implement them in your operation, but don’t give a damn about the rude people.

ADVANCEMENT IN THE DIGITAL LANDSCAPE

Platforms and trends on the internet change quickly. What is trendy right now might not be the case tomorrow. Be flexible and open to learning. To stay current, keep an eye on new platforms and technologies and be willing to change your approach.

The process of creating a strong online presence is dynamic and calls for careful preparation, persistent work, and sincerity. Do not forget that your online persona reflects your personal brand, values, and goals. You can build a digital identity that connects with your audience and leaves a lasting impression by establishing your brand, selecting interesting content, and cultivating meaningful relationships. Exploding topics is actually a good source of searching for specific trends, but they also provide an article where the extend the options a bit further.

CONCEPTUALISING YOUR GOOD OR SERVICE

A rigorous and organized development process is necessary to provide a successful product or service. Every action you do, from concept to launch, will have an impact on the result. In this chapter, we’ll examine the crucial phases of creating your product or service, digging into each one in great detail to help you get to a successful conclusion.

GENERATION AND VALIDATION OF IDEAS

It’s crucial to have a distinct and original idea before starting the process of product creation. To make sure your concept is appealing to your target audience, this step includes brainstorming, market research, and validation.

Ideation & Brainstorming: assemble a varied group of people to generate ideas. Encourage the investigation of new ideas and innovative thinking. Think about your advantages, market developments, and potential customer needs. Conduct a comprehensive investigation of your target market. Determine your product’s potential market gaps, consumer needs, and current rivals. Analyse consumer preferences, behavior, and new trends.

Validation: Assess the viability of your idea through focus groups, surveys, and prototype testing. Get input from prospective users to improve your concept. Utilize the knowledge you collect during this stage to iterate and adjust.

STRATEGY AND DESIGN

The next step after having an idea approved is to translate it into a thorough plan and a well-thought-out product concept.

Product Definition: Clearly state the objective, characteristics, and advantages of your offering. Make a value statement that emphasizes how your product addresses a particular need or problem.

Technical Design: Create precise technical specifications in conjunction with engineers and designers. Create mockups, prototypes, and wireframes that demonstrate the functionality and design of the product.

Create an intuitive and user-friendly interface using user experience (UX) design. Make sure interactions with your product are seamless and enjoyable by concentrating on the user journey. Think about usability, responsiveness, and accessibility.

CLOSING THOUGHTS: PART 2 IS COMING

The truth is, this article is already really long and there were 8 more sub-chapters in my doc. so I decided to cut it here and continue the article in a second blog post. But overall, here are my closing thoughts about turning your passion into profit. 

The process of turning your passion into money is more than just a road map; it’s a monument to your steadfast commitment, fortitude, and inventiveness. Keep in mind that each move you take reflects your passion as you navigate the undiscovered waters of entrepreneurship. Every obstacle presents a chance to grow, develop, and learn.

Although profitability is the end goal, the journey itself has essential meaning. Accept the periods of uncertainty and the thrill of success. The north star that will lead you through the darkest nights and the brightest days is your passion. It will be the catalyst for your development, the heart of your brand, and the imprint you leave on the world.

Until the next article then, peace!

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LEARN MORE ABOUT US

Get to know our purpose and project better. Our goal is to give you guidance and stories that will encourage you to start your own business. Or if you are more advanced and you already own a company, we also try to give you additional support, of course matching your level of expertise and needs.

Follow Us
Follow Us

LEARN MORE ABOUT US

Get to know our purpose and project better. Our goal is to give you guidance and stories that will encourage you to start your own business. Or if you are more advanced and you already own a company, we also try to give you additional support, of course matching your level of expertise and needs.

Follow Us